- They are not reading your bio. They are checking, for about twenty seconds, on a phone, between two other things.
- Three doubts in order: is this legitimate, is there real experience, would I want to be taught by this person.
- Doubt one is the fastest to answer and the one most teachers skip, because to them it is too obvious to state.
- Answer one and two and the third gets a fair hearing. Leave them implicit and the third never gets read.
- The professional record and the personal presence do not have to be the same surface.
Teachers ask us what a bio should say. For me that is the wrong question, because it assumes somebody is reading.
They are not reading. They are checking.
What actually happens when someone looks you up
A venue manager gets your message. Before replying, they looks you up. Twenty seconds, on a phone, between two other things.
What they finds either resolves a doubt or it does not. If it does not, they does not investigate further. They simply does not reply, and you will never know that was the reason.
What are they actually checking?
In my experience nobody is asking about your philosophy. They are clearing three things, in this sequence.
- Is this legitimate? Qualified, insured, accredited, a body standing behind you. The fastest to answer and the one most teachers skip entirely, because to them it is so obvious it does not need saying.
- Is there real experience here? Not whether you are good — whether you have done this long enough for the answer to matter. Years and hours settle it in a way a biography never does.
- Would I want to be taught by this person? The only one actually about your teaching, and the last one they reach.
Answer one and two and the third gets a fair hearing. Leave them implicit and the third never gets read at all.
Most teachers write their entire public presence as though it is the first.
Should the professional and the personal be the same page?
They do not have to be, and that solves a problem a lot of teachers feel without being able to name.
One surface answers *is this person real and qualified* — flat, checkable, unglamorous. The other is where your voice lives.
Separating them lets you be properly professional in one place without feeling you have turned yourself into a brochure in the other.
What about testimonials?
A sentence from a student who has been coming for nine years does more than three paragraphs you wrote about yourself, because it answers the third doubt from somebody with no reason to flatter you.
Asking feels excruciating, so make it easy on both of you. Ask two people you know well, say a line or two is plenty, and give them a question rather than a blank page: *what would you say to someone thinking about coming?*
Where this sits
YogaPros has been the professional body for yoga teachers since 2006, with over 10,000 members across 100+ countries.
*This article is general professional guidance. It is not a substitute for professional legal, tax, or insurance advice specific to your situation.*