How do you write a yoga class description?

Lead with the problem it solves rather than the style you teach. Someone searching at half ten at night is typing about a back that hurts or sleep they aren't getting, not about a lineage. Put plain nouns and your town at the front so the listing can be found, then put the description you actually wanted to write underneath, where it will reach somebody who is now reading.

Should you use the style name in a yoga listing?

Include it, but not first. A style name is accurate and completely meaningless to a beginner, who is the person most likely to be searching. It belongs after the plain description, as detail for someone who already knows they want it.

What words do people search for when looking for yoga?

Unglamorous ones. Beginners, gentle, near me, evening, small classes, over 50s, pregnancy, back, sleep, and above all the name of a place. These are what people type, and most listings contain none of them.

Why is my yoga class not filling even though the description is good?

Often because it's well written for someone who has already found it. A description nobody finds isn't a description. Check whether your listing contains a plain problem and a place name, then search for your own class from your own town and see what comes up.

How to Write a Yoga Class Description That Gets Found

In short

Nobody has ever wanted a drill. They want a hole. Most yoga listings describe the drill.
A style name is accurate and means nothing to someone who doesn’t already know what it’s.
There are two vocabularies: the one the practice deserves and the one people search in. Be findable in the second and truthful in the first, in that order.
The most-typed word in this category is a place name. Leaving your town out makes you hard to find on purpose.
The poetry only ever reaches somebody who found the page.

Let me borrow something from outside yoga entirely, because it makes this obvious in about thirty seconds.

If I handed you a drill and asked you to sell it, most people would tell me it’s high-grade steel, German-made, six blades, comes with a case. All true. None of it’s what anybody wants.

Nobody has ever wanted a drill. They want a hole.

What has this got to do with a class listing?

Most yoga listings are drill descriptions.

*Come and do Ashtanga.* *Vinyasa flow, all levels.* Those describe the thing accurately, to someone who already knows what it’s.

They don’t. They’re typing something into their phone at half ten at night because their back has been at their for three weeks, or they haven’t slept properly since March.

Their hole is a back that behaves. Yours is a style name.

Which words should you actually use?

There are two vocabularies — the one the practice deserves, and the one people search in. Both are real, and the mistake is picking one.

The listing has to be findable in the second and truthful in the first, in that order, because the poetry only ever reaches somebody who found the page.

Lead with the problem. *For stiff backs and desk shoulders* reaches further than *therapeutic alignment-based practice*, and means the same thing.
Use their nouns. Beginners. Gentle. Near me. Evening. Small. Over 50s. Back. Sleep.
Say where you’re. The most-typed word in this whole category is a place name.
Then be distinctive. Once they have found you, tell their what is different about your room.

Does this mean writing something worse?

It won’t read as beautifully, and that’s the trade rather than something to pretend away.

But a description nobody finds isn’t a description. It’s a diary entry.

Where this sits

YogaPros has been the professional body for yoga teachers since 2006, with over 10,000 members across 100+ countries.

*This article is general professional guidance. It isn’t a substitute for professional legal, tax, or insurance advice specific to your situation.*